The 2020 advertising campaign for GIBUS was an exciting challenge—won thanks to finely tuned creativity, a tireless team, meticulously planned production, a bit of Italian instinct, and why not… a touch of luck!

It all started with the location: a long hunt across half of Europe, chasing down an architectural project we had discovered online and found particularly striking. Just like a treasure hunt, we scoured countless towns along a lake between Switzerland and Germany via satellite, until we finally uncovered the fascinating and mysterious “Schwarzes Haus”—the Black House.

It was a long chase, but it was absolutely worth it!